Art history term Assignment Example | Topics and Well Written Essays - 2750 words

Art history term - Assignment Example 56). it is an ancient Roman statue in Rome Italy. It is made of bronze and is 4.24m tall. It shows many similarities t the standing statues of Augustus. The original one is n display in the Capitoline Museums (Hourihane and Colum, 2012, P. 56). they were initially described by a German archeologist. They were delineated from the excavation of wall paintings at Pompeii. The pictures also tell about the prosperity of the area. The principal purpose of the frescoes was to minimize the claustrophobic interiors of Roman rooms (Hourihane and Colum, 2012, P. 56). it has a halo around the head of Emperor Justinian. He stands in the middle. Empress Theodora is depicted as the goddess. The mosaic with her shows figures moving from left to right of the church (Hourihane and Colum, 2012, P. 72). the symbolism declares the promised salvation of man in the next world. The four lunettes from across. The picture shows that Jonah was cast from a ship. He then went into a belly of a whale (Hourihane and Colum, 2012, P. 72). it is the site of 6th and early 7th centuries. One of them contained an undistributed ship burial. It sheds light on a period of English history. The has been crucial to understanding the Anglo-Saxon kingdom (Hourihane and Colum, 2012, P. 72). it contained many grave goods and two female human skeletons. The interment of the ship into its burial mound dates from 834 AD. The parts of the ship date from around 800. The ship seems to be older (Hourihane and Colum, 2012, P. 72). the most visible symbol was the palace itself. The palace chapel was placed in a central octagon. The Statute was intended to be set up with a fountain in front of the chapel. At the time, it was called the Renovation (Hourihane and Colum, 2012, P. 72). There was the inclusion of traditional symbols. The symbols are the Eagle of John, the Lion of Mark, and

Data Collection Research Paper Example | Topics and Well Written Essays - 250 words

Data Collection - Research Paper Example ChoicePoint’s functions are essential not only for government organizations but also for private consumers. The data collected and provided by ChoicePoint facilitates the fluent running of different organizations in following ways; easy and quick access to personal information benefits both the parties involved in a venture. In addition to that provision of jobs becomes more accurate when different organizations have appropriate data with them. The data provided by ChoicePoint allows the credit card and insurance companies to avoid thefts and frauds and to decrease the cost. This data is also beneficent for security and law agencies because through ChoicePoint they can have an access to the data which they cannot access by themselves due to legal restrictions. The major disadvantage of this data aggregation is identity theft as easy access to personal information enables the hackers to use someone’s identity in criminal actions and as a result the victims of identity theft have to tolerate bitter consequences. In addition to that most of the people think of this data collection as interference in their privacy and thus this act is considered as indecent and unethical. Moreover, there is no proof of the fact that the information provided by ChoicePoint is accurate and sometimes it can be misleading as well. To conclude, there is a very narrow difference between invasions in privacy and the act that is performed to get the information required for the fluent running of different organizations. Personal data collection provides the business with valuable information that plays an important role in acquiring its goals. In today’s era of technology it is essential that one should have complete information about the parties involved in a venture before indulging in it, in order to avoid thefts and frauds. Sometimes, what is considered as an invasion in privacy by certain people is something that is necessary for the fluent

Perception of mathematics of first year students Literature review

Perception of mathematics of first year students - Literature review Example Most first year students will perceive mathematics as a difficult subject and preserved for the bright and interested students. These negative perceptions make most first year students, in most cases girls approach the subject with a negative attitude, and this undermines their performance. The study of mathematics in schools has not been distinctively defined, and it is not a culture or value free field (Ernest, 2000). This means that mathematics in schools is not viewed as being the same as mathematics in other academic fields or research areas. Appreciating mathematics among first year students is usually expressed in their ability of comprehending the major branches and notions of mathematics. It is also viewed as the ability of students to establish the interconnections or interdependencies that exist in the field. The study of mathematics usually compels its communal applications in the fields of governance, commerce, education along with industry. Traditionally, mathematics wa s viewed as compulsory for all students who had ambitions of venturing into various academic fields (Ernest, 2000). However, this has changed with most students in the modern times not viewing it as vital for every member of their population. This is because of the revolution going on across many academic fields (Ducksworth, 2008). Students across many schools perceive mathematics as a study reserved for a few people who are left in charge of controlling the major systems in their economies (Ernest, 2000). This is because they view it is a hard subject and this negative perception undermines performance. Success achieved in the field of mathematics is not perceived by the students to be the main determinant of economic success within a country (Clements, Sarama & DiBiase, 2004). The students perceive mathematics as not being the most important element of the revolution of information. They view the other subjects taught in the school curriculums and skills acquired through every day practice as being the most vital determinants of the revolution in information (Ernest, 2000). Students in their first year of school perceive the study of mathematics as a study of doing things (Marshall, 2007). Very few students are involved in reading mathematical textbooks and are instead involved in the act of solving problems through doing actual things (Clements, Sarama & DiBiase, 2004). The language that is used in studying mathematics in schools is composed of imperatives that command students to perform certain tasks in specific ways. This implies that the capabilities of studying mathematics are perceived by students as being dominant and covering their overall studies in different fields (Ducksworth, 2008). Additionally, students perceive mathematics as a field that requires their understanding and abilities to work out problems (Marshall, 2007). This looks like a task for many students, and they will approach mathematics with a bad attitude, which challenges their perf ormance. Many first year students also believe that one cannot develop an appreciation for the field of mathematics without him or her having the capability of working out solutions (Ernest, 2000). According to Popham (2005), some of the students fail to achieve a high performance in schools due to the overvaluing or undervaluing of the field’

Differences between Christian Beliefs and Buddhist Beliefs Research Paper

Differences between Christian Beliefs and Buddhist Beliefs - Research Paper Example This paper illustrates that in Christianity, the Ten Commandments is a list of rules imposed on Christians for the proper conduct of their lives. The goal of Christianity is to go to heaven after death. Thus, one must follow the Ten Commandments and God will allow them into heaven. In contrast, the Noble Eightfold Path of Buddhism is a set of suggestions for a more satisfactory life. The goal of Buddhism is to achieve Enlightenment, or nirvana, through one’s own efforts as there is no higher power than one’s self. Beliefs of Christianity and Buddhism As an organized religion, Christianity, when practiced by an individual, can be the only religion that is recognized. This is due to the belief that all other religions are false and practicing them would be sinful. Also, Christianity, more specifically Catholicism, contains only three central figures - the Father (God), the Son (Jesus Christ), and the Holy Spirit. It is considered to be a sin to believe in or worship any o ther idol. According to Christian law, it is impossible to believe in God and to believe in other deities. Buddhism, as a way of life, has no contradiction in following more than one religion; there are many people that practice both Buddhism and another religion, even Christianity. There are also no creator gods or deities to worship. Siddhartha Gautama, also known as the Buddha, is the founder of the Buddhist path and philosophy, but he is regarded more as a mentor or a leader rather than a god. Therefore, there has never been a purpose to worship him, nor did he ever desire it or request it from others. Christianity is organized based on hierarchical structure within the Church and specific days of observance. Christianity consists of numerous people of importance, such as the Pope, Deacons, bishops, monks, priests, ministers, youth ministers, and Sunday School teachers. Each person plays an important role in the running of the Church and in the teaching and spreading of the Chri stian message. Certain days of importance and holidays are observed, like Sundays, which is reserved for church, and other days that celebrate occasions in the life of Jesus, like birth (Christmas) and his resurrection (Easter). Buddhism, however, has no priestly hierarchy, though practitioners are able to become monks. These monks are similar to the monks of Catholicism, though they do not share the same religious duties. As previously stated, Siddhartha Gautama is recognized as the founder of Buddhism, but he is little more than a fellow practitioner of old. In regard to days of observance, Buddhism does not deem one day holier than another. Instead, practitioners are encouraged to celebrate every day that they are alive. Some people do observe the birth of the Buddha, but it is not considered to be a sacred holiday. Salvation is another vast difference between the two religions. In Christianity, salvation is achieved through faith, a relationship with Jesus Christ, and daily repe ntance of sin.

Review of Hamlet, performed in the lowry, salford quays Essay Example for Free

Review of Hamlet, performed in the lowry, salford quays Essay On Wednesday 3rd of November, the A-level drama groups from Queens Park High School went to see a version of Hamlet performed in the Salford Quays Lowry theatre. Directed by Japanese Yukio Ninagawa, he has added Japanese influences into the traditional Shakespearean tragedy. The design of the set used artistic impressionism: The barbed wire represented the conflict present within his mind. As well as this it was a useful medium to cordon certain areas of the stage. The light bulbs also representing conflict, which are regularly used in Shakespearean plays; in this case used (as with the barbed wire) to evince the conflict beginning in Hamlets mind. The light bulbs would alight and sway to signify a monologue, and were also a type of imagery demonstrating the mind- the light bulb is commonly used to mark an idea. The doors around the edge of stage were used to replicate the idea of an open space, and gave the stage an incredible sense of vastness. By using these doors and certain lighting, the director was able to indicate different times of day: during the scene with Hamlet and the ghost, the light gradually moved around all of the doors and successfully created the feeling of a rising sun. The costumes worn by some characters appeared unusual; the ghost king (although written to be Norwegian) wore a Samurai costume, and the entertainers wore costumes relating to the native kabuki or no theatre of Japan. Shakespeare would probably have used clowns or a similar type of act to demonstrate the murder of Hamlets father. The reason for this stems from the Japanese director, Ninagawa, who used his own culture to influence some aspects of the play. This was interesting when it came to the setting of the play, as it did not tie with the written adaptation which -as mentioned earlier- was supposed to be based in Norway, and there were no references to this. Other costumes were used well to represent different circles within the play- royalty and those associated were dressed in red: a royal colour. Ophelia and her family originally dressed in white, possibly symbolising purity and truth, until Polonius joins the King and Queen and also dresses in red. Horatio dresses in similar plain black clothing to Hamlet, but wore a blue scarf that could have been used to differentiate him from the royal family. The two scholars that appear at the Kings request both wear grey, high-class outfits and look very much like scholars. The final groups of people to explore are the Polish army, the leader of which wore a very modern leather coat- a mark of high status and power. The major costume changes that occur are when Gertrude asks to speak to Hamlet- at which point she wears a light blue, flowing gown, representing her purity and innocence, and the underwear worn by Ophelia, showing her in a dishevelled and unkempt state. The main sound effects occurred at the beginning of each act; rolling thunder, which accompanied the swaying lights. Music was used namely in the performance by the Kabuki theatre. During Ophelias madness, she vocalises some sonnets written by Shakespeare. Songs are also sung by the gravediggers, although they feature only for a short while and do not contribute much to the play as a whole. Overall, the design of the play was well thought out, and the director was able to use the space, lighting, sound and costume to create a well-devised and creative atmosphere. In comparison the setting and design of the play, the acting did not contribute in such an involving way. All characters were able to project their voices, which made the audience able to competently hear what the characters where saying. But emotion and expression were lacking in many of the characters e. g. one of the most well known lines of the play dear Jochum, I knew him well -spoken by Hamlet- was rushed and miscued. In a similar way, the characters of the King and Gertrude were greatly over-acted. The actors who demonstrated the best character development and realism were Polonius and Horatio. During the scene where Polonius forgets what he was going to say, many members of the audience believed that he had forgotten his lines, inducing laughter and amusement; exactly the reaction that Shakespeare intended. Horatio gave an excellent performance at the end of the play, producing real tears and a very convincing sadness at the death of his best friend Hamlet. The performances of both of these characters were consistent throughout the play. Due to the barbed wire on the stage, some of the movement seemed restricted, such as the sword fight between Hamlet and Laertes, where it appeared that they accidentally knocked the wire causing it to shake and distract the attention of the audience. The body language of each character was questionable: Gertrude and the King both had over-exaggerated arm movements, whereas Hamlet appeared not to over-use large movements such as pointing and flailing arms. Polonius had an interesting twitch in his right arm, which at first appeared to be nervousness of the actor, but on further investigation, was an intentional manoeuvre used to depict his slightly psychotic character. Ophelia created madness in her character after the death of her father by moving in a lyrical fashion, as though not really aware of her motion a successful tactic. Directors will use the versatility of the Hamlet script to create different relationships between characters, either successfully or unsuccessfully. Ninagawa made the following choices: The relationship between Polonius and Ophelia was interesting, because although at the beginning of the play Polonius chose to treat his daughter with disdain, Ophelia was quite obviously very disturbed and depressed about his death. This was perhaps conveying the true to life concept that one will love family no matter what the situation. Another relationship including Ophelia is the intimacy between herself and her brother without knowing the characters, the audience may have been fooled into thinking that Ophelia and Laertes are lovers, as they kiss. The kiss appears to have a romantic nature rather than the kiss the audience would expect within a family kiss. This could result in the audience being ambivalent about the relationship between Ophelia and Laertes. Ninagawa does not pursue the romantic relationship between Ophelia and Hamlet or Claudius and Gertrude, which the audience would expect to see some evidence of- at one point, the actor of Gertrude tried to embrace Claudius who pushed her away, and there was very little contact between Hamlet and Ophelia. Hamlet is an interesting character within himself, showing signs of contempt towards other characters, being indecisive and uncaring. It is within the monologues that the audience is exposed to the real Hamlet, which Ninagawa has chosen to portray as acting madness, as opposed to becoming crazed. The final relationship being considered is that of Hamlet and Gertrude. At the beginning of the play, the actors did not express sort of bond, and the first contact they appear to have is in Gertrudes closet, where she is moderately sexually harassed by Hamlet. This could have been executed in a much more perverse way, which fortunately the director did not choose to do. The acting in this version of Hamlet leaves a lot to be desired as lines were forgotten, words were misused and the some actors seemed lacking in direction. I feel that having heard the story of Hamlet after having seen the play, there was much that I misunderstood from watching and listening to the characters. Although true to the text, some of the words were spoken without expression and misinterpretation became easy attention lapsed. Having spoken to other audience members, certain key characters became easy to listen to despite the difficult context and even enjoy. The set and costume was admired for the provocative nature and was a success in almost all aspects. Overall, the play captured most moments that were significant either with the use of design or the skill of the able and talented actors.

Techniques Used By Advertisers To Influence Consumer Behaviours Media Essay

Techniques Used By Advertisers To Influence Consumer Behaviours Media Essay The development of modern advertising from the late 19th Century was driven and heavily influenced by psychological advertising and the technological changes of the time. Inspired by World War I propaganda and behavioural psychology, psychological advertising aimed to build upon consumer fears, needs and desires to promote and sell goods. It is fundamentally the grounds from which modern advertising was built upon. Technologically, The Depression had ended and with it saw the beginning of mechanised production. This led to the introduction of corporate manufacturers who turned to advertising to create a demand for their products and services. Other influences that advertisers used to promote consumerism were the use of the breakdown of social barriers, building on and creating needs for consumers (whether this be material or social), creating images and ideals related to products and market targeting. It was a time of social change influenced by these new technologies and forms of ad vertising which saw traditionalistic standards and morals be replaced by a materialistic and consumer driven culture particularly in womens role in society. Of all the forms of advertising the insurgences of nationally branded goods have had the most impact in shaping a consumer driven culture. After the depression, which spanned between 1870 the late 1890s production became mechanised which inturn allowed for the mass production of goods. The changing nature and significance of consumption grew not from the autonomous changes in the life of the citizen or the family but from the intersection of such changes with the emergence of large scale consumer goods industries.  [1]  However, the industry began to overproduce and therefore advertising was required to encourage consumers to buy the products the manufacturers began creating their own demand for their products. They were the first to have large scale national campaigns with a strong emphasis on branding and product identification and many of the enterprises still maintain strong market domination (in the United States) and continue large-scale advertising campaigns. These inc lude: Proctor and Gamble, Colgate-Palmolive, Campbell Soups and H.J Heinz.  [2]  With this influx of branding came a new style of advertising, there was less emphasis put on informing the consumer it was now about grabbing their attention making them feel like they need your companies product over the competition. As Schudson states eye catching appeal became a more vital attribute of a product, examples of which are; Good morning! Have you used Pears Soap? And National Biscuits, Lest you forget, we say it yet, Uneeda Biscuit. Slogans lead to the differentiation of almost identical products, creating a synonymous relationship in consumers minds. The late nineteenth century saw the introduction of the department store, this was a turning point for consumer industry as people were now shopping in a setting driven by choice and competition -one simply did not enter a shop and askà ¢Ã¢â€š ¬Ã‚ ¦for an item. In the department stores, things were displayed and the shopper had a range of things to observe.  [3]  Due to this increase in consumer choice it fuelled an influx of advertising in newspapers as the department stores competed for the consumers attention. The need for product differentiation and therefore the advertising industry was evident. From the late 1880s techniques in advertising began to change. Editorial space in newspapers was dropped from seventy percent to fifty percent to allow more space for adverts and of this, twenty three was department store advertising  [4]  . Department store advertising was also responsible for pressuring newspapers to adopt new techniques in printing processes drawn from the poster. From 1867 large lithograph could be printed, allowing for larger type, illustrations and colour to be used in advertisements. Eventually they gave in and at the turn of the nineteenth century newspapers began dropping their column limitations allowing for the introduction of pictorial advertisements. This caused traditionalistic standards of advertising to disappear and give way to the vigorous inventiveness of advertisers as they sought new ways to promote goods and services.  [5]   One of these new ways of promotion was that of radio advertising. Radio had a strong presence in Britain due to the popularity of the BBC. However advertising through this medium had a negative stigma attached to it due to radio being viewed as a fundamentally cultural and entertaining medium. Radio advertising in Britain had begun with subliminal or sponsorship advertising in its cultural and entertaining programs with products and services being introduced through its radio dramas and entertainment (much like product placement in modern day television and films.)  [6]  Advertisers feared that there would be a negative reaction by the radio listeners for intruding in a medium that provided cultural, entertaining and educational resources. However once radio gained national coverage in the United States advertisers could not resist in the new medium to grab consumers attention. One of the main persuasions was radios ability to override consumers choice in viewing an advertisement , in comparison to print media if the consumer were tuned in to the radio they would hear the advertisement regardless of their interest in the product or service. The other persuasion was its ability to reach women during daytime programs. During this time, in the early 20th Century women were the decision makers when it came to consumer choices, they carried out the household shopping, and so there was an influx of advertisements appealing to the typical housewife. Radio as an advertising medium began to flourish during the 1920s and many of the large companies assisted their print ads with radio advertisements. Once advertising in radio was established there was now no media that was free of advertisings influence driving the notion of the 1920s as a consumer driven culture. Advertising techniques also included the endorsements of products by industry professionals. These advertisements normally featured some kind of medical professional or ministers testimony and they played on the idea of influencing the consumers emotions, creating an idea in their mind of the need for the product. At the turn of the 19th century patent medicine, like department stores were a fundamental part of the advertising. Essentially patent medicine advertising sought out to establish a comprehensible and memorable name for their product one which the consumer could remember and feel comfortable with. Secondly was the promise that the medicine was intended for, for example they promised to cure womens illnesses, colds and flues and various sexual ailments.  [7]  However, almost all of these products were unreliable and did not follow through with their promise and so advertising was needed in order for the products to be successful. Transportation, particularly the introduction of intraurban rail lines changed the spatial possibilities of daily life  [8]  . It allowed for people to work and shop further away than walking distance. It was an inexpensive and reliable transportation method and it caused a breakdown of social barriers the rich and the poor began travelling together.  [9]  These social barriers were also broken down through the portrayal of America as an affluent, classless society  [10]  in the advertisements of the early 1900s. The ads strived to convey the message that equality could be achieved as the middle-class could purchase the same product or service as that of the very rich. This was emphasised through slogans such as any woman can and every home can afford.  [11]  Domestic products were portrayed in a luxurious fashion and they borrowed characters and images from that of royalty in Europe. After the establishment of the mechanisation of production and new technologies were being supported, an influx of new inventions was released onto the market. Manufacturers identified that extensive advertising was required in order to create a demand for the products. These advertisements not only had to inform the consumer of the new technologies but they played upon new social standards particularly that of the modern day woman as many of the new inventions were electronic domestic appliances, for example; sewing machines, vacuum cleaners, washing machines and electronic stoves and ovens. The manufacturers aimed to demonstrate that by using these appliances more time would be left for the most fulfilling reward leisure time.  [12]  And so, advertisers placed less emphasis on the actual product and portrayed the housewife carrying out leisurely activities, as reinstated by Marchand The desirability of the depicted substitute activity was the very essence of the ads appeal.à ‚  [13]  In most of these types of advertisements the actual product was absent or inferior to the activity that resulted due to the use of the product or service. Evidence of this can be seen in the advertising campaign during the 1920s of the American Laundry Machinery Company. This campaign, which was printed throughout numerous mass-circulation magazines, accentuated the pleasures that would arise from sending the family washing to a commercial laundry service. These ads showed women enjoying sociable and entertaining activities as opposed to slaving away with the washing. A quote from an advertisement published by the Association of the Laundry Owners National asks women the question Does the weekly washday take its heavy toll of hours that you could spend so joyously, so profitably in other ways?  [14]  Apart from the associations logo, the actual task of washing is not illustrated in the advertisement. The advertisements of this time, in comparison to those prior to th e turn of the nineteenth century, emphasised less on factual information and more on the actual consumer. This emphasis on the consumer led to, what academics refer to as a consumer culture. Traditionalistic values of the morals and ethics of hard work and self-denial were being replaced by an emphasis on materialism and individual pleasures as the way of leading a happy and fulfilling life and many conservative critics believe that advertising was responsible for this new consumer driven culture.  [15]  In 1890 Weber wrote material goods have gained an increasing and finally an inexorable power over the lives of men as at no previous period in history.  [16]  Evidence of this can be noted from the success of the Listerine advertisements of the early 1920s where consumers were persuaded to use Listerine mouthwash to combat the so-called disorder of halitosis. At the time of these ads going to press sales of Listerine dramatically increased. The advertisements drove the consumer to discover a new need  [17]   something that without the advertisements the consumer would not ha ve strived to fulfil. Therefore it can be concluded that the success of these types of advertisements, whether it be creating a new disorder, as in the Listerine ads, or telling women that wash day will steal their youth and beauty play upon influencing the emotions of the consumer and creating in their minds a false need.  [18]   There are many arguments regarding advertisings influence on the society and culture during the first half of the twentieth century. Changes in the market due to new technologies and the increase in production created a need for advertising that prior to the time was not required by manufacturers. Techniques used to sell this influx of merchandise were effective and somewhat immoral in cases. There is no argument however to ignore that on a whole, particularly in the United States that the society of the time had become more material dominated and traditional standards of living were becoming less dominant. However there is not enough evidence to suggest that advertising caused a consumer culture but rather both the technological advancements and the influence of advertising and other mediums of the time drove the social change.

Analysing factors influencing customer satisfaction

Analysing factors influencing customer satisfaction For this study, literature review will be based on several theoretical concepts such as discusses the relationship between, perceived quality, perceived value, customer expectation and corporate image that affects the customer satisfaction. 2.1 Customer satisfaction: The increase in technology has imposed mobile operators to provide customers with new features in their connection so that save existing customers. The relationship between service quality and perceived value should be freely brought to a focus by the service provider in curiosity with satisfaction. Customer satisfaction is there in general, appraisal after using a service for a stage set a time. Different factors have different influence on customers, these factors should be taken in order to account while making a strategy for customer satisfaction Heejin(2006). Heejin Lim A1 and Archana Kumar A2 http://inderscience.metapress.com/app/home/contribution.asp?referrer=parentbackto=issue,4,8;journal,11,39;linkingpublicationresults,1:110880,1 The most common interpretations obtained from various authors reflect the notion that satisfaction is a feeling which results from a process of evaluating what has been received against what was expected, including the purchase decision itself and the needs and wants associated with the purchase (Armstrong Kotler, 1996). Bitner Zeithaml (2003) stated that satisfaction is the customers evaluation of a product or service in terms of whether that product or service has met their needs and expectations. According to Boselie, Hesselink, and Wiele (2002) satisfaction is a positive, affective state resulting from the appraisal of all aspects of a partys working relationship with another. The definition provided by Boselie et al. (2002) has been used for this study.(Øلن¦ÃƒËœÃ‚ ±ÃƒËœÃ‚ ¬ÃƒËœÃ‚ ¹ Ù Ãƒâ„¢Ã…   Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Øلن¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ article02_JanApr2009 ) Introduction In each company, customers are the most important element and are required to be handled and managed properly. The customers are satisfied when their expectations are fulfilled and delighted when their expectations are exceeded. Contented customers remain loyal buy more are less sensitive and speak positively about the company (Brown et al., 1992). Customer satisfaction normally indicates customer response to the state of fulfillment, and customer opinion of the fulfilled condition (Oliver, 1997). Kotler (1997) defines customer satisfaction as: Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his or her expectations. Recently the concept of customer satisfaction has received much attention. Satisfaction may be defined as a consumers post-purchase evaluation of a product or service (Zeithaml Bitner, 2003). In the past, many businesses took their customers for granted. Brown, T.J., Churchill, G.A. Peter, J.P. (1992). Improving the measurement of service quality; School of Business, University of Wisconsin-Madison. Oliver, C. (1997). Sustainable competitive advantage: Combining institutional and resource-based views. Strategic Management Journal, 18(9), 697-713. Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control. New Jersey: Prentice Hall. Ziethaml, V.A. Bitner, M.J. (2003). Services marketing: Integrating customer focus across the firm. Boston, MA: McGraw-Hill. In the business when debating factors for service provider quality of service, customer value and customer satisfaction are becoming important. That is why high service quality should be focused for greater user loyalty to achieve higher customer satisfaction and to profit exceptional competitive advantage, keep for the future customer satisfaction the operator should not disregard reliability and assurance because there is a positive effect of reliability, pledge, and network quality on their satisfaction (Hing-Po 2002). Yonggui Wang, Hing-Po Lo, (2002) Service quality, customer satisfaction and behavior intentions: Evidence from Chinas telecommunication industry, info, Vol. 4 Iss: 6, pp.50 60 Whereas both service quality and customer satisfaction have certain things in common, satisfaction is widely viewed as a broader concept than service quality consideration thus; perceived service quality is a component of customer satisfaction (Zeithaml and Bitner, 1996). Attempts to understand customer satisfaction structure have produced several important insights. For example, disinformation and perceived quality were found to affect customer satisfaction more than expectations (Churchill and Surprenant, 1982) and expectancy-disinformation (Oliver and DeSarbo, 1988; Yi, 1990). Anderson and Sullivan (1993) also showed satisfaction to be a division of disinformation and perceived quality. Accordingly, customer satisfaction programs were praised as important implements that can increase profits by averting customers from deserting (Reichheld and Sasser, 1990). Customer satisfaction usually considered as customer reaction to the state of gratification and customer mind of the performed state (Oliver, 1997). Customer satisfaction is totally anxious with the services provided to and perceived by the customers, if there is high similar between perceived and provided services than the customer satisfaction level is very high that directly leads to high customer loyalty for mobile service providers (MSP) and the opposite. There are many benefits for a firm from a high customer satisfaction level, they imprison a high market share and capable of keep and maintain it: a essential and core policy of every business that heightens customer loyalty and prevents customer switching costs, increases customer price endurance, reduces marketing cost (Fornell, 1992). Customer satisfaction The index indicates how much customers are satisfied and how well their expectations are met. This construct evaluates overall satisfaction level of customers, fulfillment of their expectations, and companys performance versus the ideal provider. Customer satisfaction Several studies have shown that it costs about five times to gain a new customer as it does to keep an existing customer (Naumann, 1995) and these results into more interest in customer relationships. Thus, several companies are adopting customer satisfaction as their operational goal with a carefully designed framework. Hill and Alexander (2000) wrote in their book that companies now have big investment in database marketing, relationship management and customer planning to move closer to their customers. Jones and Sasser (1995) wrote that achieving customer satisfaction is the main goal for most service firms today. Increasing customer satisfaction has been shown to directly affect companies market share, which leads to improved profits, positive recommendation, lower marketing expenditures (Reichheld, 1996; Heskett et al., 1997), and greatly impact the corporate image and survival (Pizam and Ellis, 1999). Studies that supported the notion that expectations precede satisfaction include: Anderson, Fornell and Lehmann (1994), who conducted investigation on Swedish firms and reported that there is a positive and significant relationship between expectations and customer satisfaction. Definition Customer satisfaction as a process is defined as an evaluation between what was received and what was expected (Oliver, 1977, 1981; Olson and Dover, 1979; Tse and Wilton, 1988), emphasizing the perceptual, evaluative and psychological processes that contribute to customer satisfaction (Vavra, 1997, p. 4). Parker and Mathews (2001) however noted that the process of satisfaction definitions concentrates on the antecedents to satisfaction rather than satisfaction itself. Satisfaction as a process is the most widely adopted description of customer satisfaction and a lot of research efforts have been directed at understanding the process approach of satisfaction evaluations (Parker and Mathews, 2001). This approach has its origin in the discrepancy theory (Porter, 1961), which argued that satisfaction is determined by the perception of a difference between some standard and actual performance. Customer satisfaction to some organizations is a key to success; the reason here is to check the ability of their product to satisfy as much customers as they can, so that they can be the market leaders in their field. Many organizations followed the strategy of customer satisfaction and became the living legends e.g. Coke, Nestle, Shell Petroleum, Nokia, Sony and the list goes on and on. Every company mentioned here are an innovator and a market leader in any one or two of their products. Customer Satisfaction in Telecommunications The academic literature on customer satisfaction in telecommunications is relatively scattered and primarily concerned with mobile telecommunications customers (Woo and Fock 1999; Lee ct al. 2001). In particular, Woo and Fock (1999) examined the behavior of mobile telecommunication customers in Hong Kong. Transmission quality and network coverage were found to be the most important factors driving customer satisfaction in their study giving, therefore, high priority to product functionality in assessing the satisfaction of individual customers. In a similar vein, Lee et al. (2001) have examined the interaction between customer satisfaction, switching costs and loyalty behavior in mobile telecommunications in France. Schul and Schiff (1993), studying the satisfaction function of telecommunications customers in Israel, examined the impact of different research strategies on customer satisfaction ratings. That is, they examined the impact of placing the question of overall customer sati sfaction either at the beginning or at the end of the customer satisfaction questionnaire. It was found that placing the overall customer satisfaction question at the end of the questionnaire increases the correlation between the partial satisfaction coefficients and the overall customer satisfaction ratings. The current literature, however, addresses specific aspects of telecommunications but docs not provide an overall understanding of the dynamics of customer satisfaction. In a series of articles Finkelman et al. (1992a, 1992b) sought to address the problem of how customer satisfaction systems should be designed on behalf of telecommunications providers. They propose customer satisfaction measures focusing on experience from sales, installation, product usage, repair, and billing. All different aspects of customer-provider contacts require a customer satisfaction framework that will facilitate the selection of unbiased customer opinion about their experience with the telecommunication operator. This research, along side the consulting contributions of Gale (1994) are among the first public material concerning the transaction-specific customer satisfaction measurement in telecommunications.(Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Ù†¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ وؠ±ÃƒËœÃ‚ ¯ ) 2.2 perceived quality: In recent years, there was the growing importance of service quality and customer satisfaction in business and academia alike. Sureshchandar et al, (2003) and determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the concept differs from the view of customers. According to customer perception Kim et al, 2004) Perceived quality depends on the combination of experience, word of mouth and the future intuition of quality of the mobile service. Every mobile customer requires best quality accordingly. Since companies are going on continuous improvement in quality through the latest technology, installing costly equipments, trying to improve call clarity and coverage. It is also observed that customer satisfaction is as well dependent on perceived quality and has the positive role towards the dependent. Similarly, user loyalty equally important has the stronger link with user satisfaction. Hence, proper care should be taken while formulating any long term policy for customer satisfaction. At last for building, customer satisfaction is a main determinant (Serkan 2005). Perceived quality is the limit up to which the product or service provided the necessary needs of users with more satisfaction. They were seen consumer expectations and services to be main precedents for the perceived service quality Measures the quality of service that focuses on a variety of such physical aspects, reliability and speed of response, and to ensure sympathy (Parasuraman et al, 1985). (Zeithaml and Bitner, 1996) said both service quality and customer satisfaction has convinced things in common, satisfaction is generally observed as a broader concept than service quality assessment; thus, perceived service quality is a component of customer satisfaction. Service quality was defined as the difference between the dimensions in customers perceived service and expectations of service (Parasuraman et al., 1988). Service quality is usually defined as the customers impression of the relative inferiority/superiority of a service provider and its services (Bitner and Hubert,1994) and is often considered similar to the customers overall attitude towards the company (Parasuraman et al., 1988; Zeithaml, 1988; Bitner, 1990). Perceived service quality (Parasuraman et al., 1985, 1988). Gro ¨nroos (1982) suggests that the consumers expectations are also influenced by marketing activities, external influences and word-of-mouth. He identifies two types of service quality; technical, related to what the customer gets from a service and functional, associated with how the service is delivered. Perceived quality is the served markets evaluation of recent consumption experience. This construct evaluates customization and reliability of a given product or service. Customization is the degree to which a product or service meets a customers requirements, and reliability is the degree to which  ¬Ã‚ rms offering is reliable, standardized, and free from decencies.PQ is expected to have a positive effect on PV and customer satisfaction (Fornell et al., 1996), and to be positively affected by image (Andreassen and Lindestad, 1998). SERVICE QUALITY Another factor that contributes to satisfaction is service quality. Service quality is defined as the difference between customer expectations and perceptions of service or as the customers satisfaction or dissatisfaction formed by their experience of purchase and use of the service (Gronroos, 1984 and Parasuraman et al.1988). Oliver (1993) reported that service quality is a casual antecedent of customer satisfaction, due to the fact that service quality is viewed at transactional level and satisfaction is viewed to be an attitude. Dabholkar et al. (1996) and Zeithaml et al. (1996) reported that the service quality divisions are related to overall service quality and or customer satisfaction. Fornell et al., (1996) expressed that satisfaction is a consequence of service quality. Hurley and Estelami (1998) argued that there is causal relationship between service quality and satisfaction, and that the perceptions of service quality affect the feelings of satisfaction. Pizam and Ellis (1999) stated that the gap that may exist between the customers expected and perceived service quality is a vital determinant of customer satisfaction or dissatisfaction, and not just only a measure of the quality of the service. Previous studies on mobile telecommunication services, measured services quality by call quality, pricing structure, mobile devices, value-added services, convenience in procedures, and customer support (Kim, 2000; Gerpott et al., 2001; Lee, Lee, Freick, 2001). Perceived quality is measured through three questions: overall quality, reliability, and the extent to which a product or service meets the customers needs. Satisfaction Measurement: Perceived Quality Measures Perceived quality is often measured through three measures: overall quality, perceived reliability, and the extent to which a product or service meets the customers needs. Customer perceptions of quality are the single greatest predictor of customer satisfaction. 2.3 perceived value: According to Heinonen (2004) defined perceived value as the consumers overall assessment of the usefulness of a product based on perceptions on what is received and what is given. Companies are able to increase customer satisfaction by creating customer value through a lot of means such as providing customers with the comparative net value, the effectiveness, efficiency, and differentiation of services, which can be delivered via logistics (Langley Holcomb 1992). Both time and place of service delivery are indicated to be important dimensions of customer perceived value, and when or where the service is delivered should be determined by consumers rather than by companies. Perceived value is related to the price extent of mobile services. Because all the businesses in the world are done for profit so investment in mobile industry is also for some advantage in terms of profits. So those gratify the basic and awaited customer value companies do not have to put so much effort into what they are doing (Gunnar Malin, 2006). On the assumption, that everyone in the world is seeking his/her benefits so customers are also expecting benefits in terms of values. Intentions to adopt or reject a mobile service seem to be determined to a greater degree by perceived benefits than by a perceived limit (Ancker et al, 2003). As MSPs are investing a lot but still there are much badly in the real and perceived value of the customers, latest survey by Barnhoorn (2006) show that although there is progress but still perceived value from the telecom players has the lowest achieve, this is risen from 71% in 2005 to 76% in 2006. However, how and to which extent MSPs are chargi ng their customers and give the value to the customers. MSPs have to increase the switching cost in order to increase natural life customer value and customer retention by implementing relationship-oriented marketing strategies (Hankel et al, 2006). As the companies give high value to customers in terms of charges than a satisfaction level gets high that leads to customer loyalty. The impact of value on customer satisfaction is studied by Cottet, Lichtlà ©, and Plichon (2006). By adopting the definition suggested by Holbrook (1996, 1999), they defined customer perceived value as an interactive, preferential and relative experience. Results of their research reveal that both utilitarian and hedonic values are positively related with customer satisfaction, and further, hedonic value is suggested to be more important for customer satisfaction than a utilitarian value. PV Perceived value is measured through two questions: overall price given quality and overall quality given price. Although perceived value is of great importance for the (first) purchase decision, it usually has somewhat less impact on satisfaction and repeat purchase. Satisfaction Measurement: Perceived Value Measures Perceived value may conceptually refer to the overall price divided by quality or the overall quality divided by price. Perceived value is measured in many ways including overall evaluation of value, expectations of price that would be paid, and more rigorous methodologies including the Van Westendorp pricing analysis, and conjoint analysis (other Qualtrics white papers and tutorials are available on these topics). Perceived value PV is the perceived level of product quality relative to the price paid by customers. PV is the rating of the price paid for the quality perceived and a rating of the quality perceived for the price paid (Fornell et al., 1996). PV structure provides an opportunity for comparison of the  ¬Ã‚ rms according their price-value ratio (Anderson et al., 1994). In the CSI-TMPS model, PV is expected to be positively affected by PQ, and it has a positive impact on satisfaction. Perceived value is defined as the results or benefits customers receive in relation to total costs (which include the price paid plus other costs associated with the purchase) or the consumers overall assessment of what is received relative to what is given (Holbrook,1994 and Zeithaml, 1988). Additionally, Zeithaml (1988) found out that customers who perceive that they receive value for money are more satisfied than customers who do not perceive they receive value for money. Several studies have shown that perceived value is significant determinant of customer satisfaction (Anderson et al. (1994); Ravald and Gronroos (1996); and McDougall and Levesque, 2000). Turel and Serenko (2006) in their investigation of mobile services in Canada suggested that the degree of perceived value is a key factor affecting customer satisfaction. Past research studies suggested that there are four features, which are key drivers of the customer value of cellular services: network quality, price, customer care, and personal benefits (Booz, Allen Hamilton, 1995, Danaher Rust, 1996; Bolton, 1998; Gerpott, 1998; Wilfert, 1999). The network quality refers to excellent indoor and outdoor coverage, voice clarity, and no connection breakdowns. Price refers to what is paid to obtain access to use the network. Customer care refers to the quality of the information exchanged between customer and supplier or network provider in response to enquiries and other activities initiated by the network provider, for example presentation of invoices. Personal benefits refer to the level of perception of the benefits of mobile communications services by individual customers. It is apparent from this review that one of the factors customers use to determine satisfaction level is the benefits received from a product or service in comparison with what is spent. Perceived value is not a focus of this study (however customer satisfaction evaluation captures perceived value; the assessment shows what consumers value in the service received). The suggested mobile services attributes (features) will be used to assess customer satisfaction in this study. 2.4 Customer Expectation Expectations are the consequences of previous experience with the companys products. This erected appraises customer expectations for overall quality, for product and service quality, and for ful ¬Ã‚ llment of personal needs. Customer expectations construct is anticipated to have a direct and positive relationship with customer satisfaction (Anderson et al., 1994). Customer expectations Expectations are the results of prior experience with the companys products. This construct evaluates customer expectations for overall quality, for product and service quality, and for fulfillment of personal needs. Customer expectations construct is expected to have a direct and positive relationship with customer satisfaction (Anderson et al., 1994). In the ACSI and ECSI, it is assumed that customer expectations have a direct effect on perceived value. Customer Expectations Expectations combine customers experiences with a product or service and information about it via media, advertising, salespersons, and word-of-mouth from, other customers. Customer expectations influence the evaluation of quality and forecast (from. customers pre-purchase perspective) how well the product or service will perform. 2.5 Corporate Image The image constructed appraises the fundamental image of the company. Image applied to the brand name, and the type of association customers get from the product/company (Andreassen and Lindestad, 1998). Martensen et al. (2000) indicates that image is an important component of the customer satisfaction model. For the companies, image is a result of being reliable, professional and inventive, having contributions to society, and adding good reputation to its user. It is expected that image has a positive effect on customer expectations, customer satisfaction and loyalty. Corporate Image The image constructs evaluates the fundamental image of the company. Image refers to the brand name and the kind of association customers get from the product or service /company (Andreassen and Lindestad, 1998). Martensen et al. (2000) indicates that image is an important component of the customer satisfaction model. For the companies, image is a result of being reliable, qualified and innovative, having contributions to society, and adding reputation to its customers. It is expected that image has a positive effect on customer satisfaction. Corporate image Andreassen and Lindestad (1998) posit that corporate image, through a filtering effect, impacts a customers evaluation of service quality, value, and satisfaction. In other words, corporate image creates a halo effect on customer satisfaction. In this study, a cumulative or relational level measure reflecting a customers overall impression and mental picture of the firm represents corporate image (Bloemer et al., 1998; Zimmer and Golden, 1988). Consumers who develop a positive mental schema of a brand will tend toward high customer satisfaction through a halo effect where all things associated with the brand are similarly valence. As such ( Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Ù†¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ corporate image ) H 5 . Corporate image has a significant, positive effect on customer satisfaction. Corporate image is a result of a customers overall consumption experiences (Nguyen and Leblanc, 2001). The same mechanism is available for overall satisfaction. Since customer satisfaction and corporate image measures are collected simultaneously, customers consumption experiences, which can be summarized as satisfaction, naturally affect the evaluations of corporate image (Johnson et al., 2001). For this reason, it is proposed that satisfaction positively affects corporate image in Turkish customer satisfaction index model. (National customer) Concerning the role emotions play in customer evaluations, there is the indication shows that customer satisfaction is influenced by both perceptive and affective constituents (Homburg et al., 2006; Liljander and Strandvik, 1997; Westbrook and Oliver, 1991). In fact, recently there has been growing interest in studying the affective nature of satisfaction (Smith and Bolton, 2002; Zeelenberg and Pieters, 2004). Emotions experienced by individuals may leave affective follow in their memory associated with their experience with the service, and these people may admission them when judging their satisfaction level (MacInnis and de Mello, 2005). As emotions predict satisfaction, the positive and negative emotions experienced by customers after complaint handling will impact their level of satisfaction with the service (Liljander and Strandvik, 1997; Mano and Oliver, 1993; Szymanski and Henard, 2001; Westbrook and Oliver, 1991). Consumer behavior literature defends a valence congruent rela tionship between emotions and satisfaction (Dube ´ and Menon, 2000), The CSI model is a structural model based on the assumptions that customer satisfaction is caused by some factors such as perceived quality (PQ), perceived value (PV), expectations of customers, and image of a firm. These factors are the antecedents of overall customer satisfaction. one of the more commonly cited definitions is that supplied by Zeithaml (1988: 14), who defined value as: the consumers overall assessment of the utility of a product based on perceptions of what is received and what is given. This view posits perceived value as a uni-dimensional construct that can be measured simply by asking respondents to rate the value that they received in making their purchases. Woodruff (1997: 142) defined perceived value as:[a] customers perceived preference for an evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customers goals and purposes in use situations. Woodruff, R.B. (1997) Customer Value: The Next Source for Competitive Advantage,Journal of the Academy of Marketing Science 25(2): 139-53. Holbrooks typology of perceived value Holbrook (1994: 22, 1996: 138, 1999: 5) defined perceived value as an interactive relativistic preference experience. Customers determine satisfaction level of any purchased service by the perceptions of quality received. The American Customer Satisfaction Model According to the model, there exists a positive association between perceived customer expectations (PE) and perceived quality (PQ), perceived value (PV) and satisfaction. Canada. H 1 . Service quality has a significant, positive effect on customer satisfaction. In addition to the studies above, Fornell et al., (1996) report that the top two determinants of customer satisfaction are perceived quality and perceived value. Thus, the second hypothesis is: H 2. Perceived value has a significant, positive effect on customer satisfaction.