International Marketing Essay Example | Topics and Well Written Essays - 3250 words - 1

International Marketing - Essay Example This essay stresses that along with these strategies, the report also presents a comprehensive description of the human resource strategies along with the suggested mode of entry for the brand. Various macro-environmental and micro-environmental factors have also been addressed in this report, which were identified as relevant to the proposed international marketing plan. Concerning the challenges likely to be witnessed when implementing this plan along with the opportunities and the benefits to be obtained, it can be affirmed that high growth prospects persists within the Indian consumer technology industry owing to the flexible Foreign Direct Investment (FDI) policies and lesser competition. Furthermore, the analyses presented through this report also reveal that an increasing consumer demand is also identifiable within the Indian market which further strengthens the marketing proposal. This paper makes a conclusion that with reference to the above discussion, it can be apparently observed that the proposed marketing plan can be effective subjected to certain aspects. The most crucial aspect which needs to be taken into concern when applying the proposed marketing plan is the uncertainty witnessed currently in the technology consumer market in India as well as that in the global industrial context. In this regard, it becomes quite vital for the company to make continuous evaluation and projection of its operations as well as strategic implications in order to ensure long-run profitability and sustainability in the targeted market.